The challenge was to create a series of short animated videos of the highest quality, not inferior to full-length animated films of the top studios.
We animated the characters from the packaging, which previously existed only as static images. For each of the three dinosaurs we developed a unique character and a set of qualities, which were vividly displayed in the stories of commercials. Popular local comedians were invited to voice the characters.
As a result, cute and funny images of dinosaurs, loved by children and parents, were created. Each reel depicted a mini-story, in which the dinosaurs were helped to get out by cookies and snacks, as well as the qualities they possessed: agility, wit and mutual assistance. The series formed a mini-series that revealed enough about each of the characters to encourage children to continue interacting with their favorite characters through the inserts inside the packages.
