# WhyNotGlobal > We build digital products that scale: Shopify and headless commerce, custom SaaS, web apps, integrations and cloud. Built in-house, US-based. WhyNotGlobal is a software development studio from Marblehead, Massachusetts. We build commerce platforms and digital products that scale — in-house, US-based, delivered globally. ## Services - [Services overview](https://wnotglobal.com/services.md): what we build and how we work - [Shopify & Shopify Plus](https://wnotglobal.com/expertise/shopify): We build on Shopify and Shopify Plus when a store needs more than a theme: custom apps, product-feed tooling and integrations with marketing platforms. Example: Maestra Reach Feeds turns a store… - [Headless Commerce](https://wnotglobal.com/expertise/headless): Headless storefronts for catalogs and price lists that outgrow a standard platform: a fast Next.js front end, our own admin with a page builder, and data synced from the systems the business already… - [B2B E-commerce](https://wnotglobal.com/expertise/b2b-ecommerce): B2B stores built around how wholesale actually works: trade accounts, catalogs with thousands of SKUs, scheduled ERP sync and product enrichment. Example: GMI Trading, a headless B2B storefront for… - [Custom SaaS](https://wnotglobal.com/expertise/saas): We design and build SaaS products end to end: product thinking, interface, back end, integrations and infrastructure. Our own and client products include EazyTask, EazyShop, Maestra Reach Feeds, the… - [Web Apps & PWAs](https://wnotglobal.com/expertise/web-apps): Web apps and progressive web apps that feel like native ones: customer portals, dashboards, loyalty apps and internal tools, built with Next.js and TypeScript. Examples: the Nectar loyalty app for… - [AI & Automation](https://wnotglobal.com/expertise/ai): AI built into real products rather than bolted on: AI-written reports in CMSE, an AI assistant in the EazyShop admin, an AI chat on the W.O.L.F. Gyms site and an MCP server that lets AI agents work… - [ERP, EDI & Integrations](https://wnotglobal.com/expertise/integrations): Complex B2B systems, wired into one: ERPs like SAP, NetSuite and Dynamics, EDI with trading partners, product data from BR Data, GS1 and PIMs, payments from Square, Stripe, Clover and Shopify… - [Headless CMS & Migrations](https://wnotglobal.com/expertise/cms-migrations): Moving a site off a legacy stack to a headless CMS: content modeled for the people who edit it, a page builder, and a Next.js front end. Example: Maestra.io, migrated from Laravel to Sanity and… - [DevOps & Cloud Infrastructure](https://wnotglobal.com/expertise/devops): The infrastructure behind the products we build: containerized deploys, CI/CD pipelines, monitoring, logs and backups, so a launch is not the end of the work. ## Case studies - [EazyPlano — shelves planned in a second](https://wnotglobal.com/cases/ezplano.md): EazyPlano — EazyPlano is our planogram product for retailers, chains, distributors and brands. It turns sales, product and fixture data into a ready shelf plan in under a second, runs right inside Claude… - [EazyPick — online grocery orders, picked right](https://wnotglobal.com/cases/eazypick.md): EazyPick — EazyPick is our in-store app for picking, packing and handing over online grocery orders. A shop phone or a rugged scanner gets the day’s orders as a work feed; pickers walk the store in shelf… - [SETEPAI — a jewelry store that thinks in pieces](https://wnotglobal.com/cases/setepai.md): SETEPAI Diamonds — A fine-jewelry store on Shopify for a US diamond brand, built end to end: our own design and theme, a catalog API, a ring configurator with live certified diamonds, and Catalog Manager — an admin… - [eazymeet — your day and your booking link](https://wnotglobal.com/cases/eazymeet.md): eazymeet — Our own product, designed, built and run by us end to end: a calm day planner for iPhone, iPad and iPhone Duo that reads the calendars already on the phone, and a booking link that puts meetings… - [W.O.L.F. Gyms — one platform for a growing gym franchise](https://wnotglobal.com/cases/wolf-gms.md): Wolf Fitness Gyms — A franchise-wide platform for W.O.L.F. Gyms: one site with a mini-site for every gym in the network, a custom CMS with a live page builder, an AI chat that answers from gym data, and an SEO blog… - [GMI Trading — headless B2B store for wholesale food](https://wnotglobal.com/cases/gmi-headless.md): GMI Trading — A headless B2B platform for a specialty food importer: a storefront for thousands of SKUs and hundreds of brands, wholesale accounts, hourly ERP sync, product enrichment and a custom admin with a… - [EazyTask — the task tracker teams don’t hate](https://wnotglobal.com/cases/eazytask.md): EazyTask — Our own product, designed, built and run by us end to end: a service desk, live project boards, task chat translated for every reader, a shared wiki and calendar — on the web and in native iOS and… - [EazyShop — everything after the click, one system](https://wnotglobal.com/cases/eazyshop.md): EazyShop — Our own commerce platform for grocery and wholesale: the shopper app, picking and packing on the floor, delivery, pickup and curbside, and an admin where the team runs catalog, pages, promotions and… - [Nectar — a loyalty app for a grocery chain](https://wnotglobal.com/cases/nectar-loyalty.md): NetCost Market — Nectar is the loyalty app for NetCost Market: shoppers sign in with their phone number, show a digital card at any checkout, follow points in real time and find the nearest store — all synced with… - [Maestra Reach Feeds — designed ads for every product](https://wnotglobal.com/cases/eazyf.md): Maestra — A SaaS that turns a store’s product feed into designed catalog ads: it pulls the catalog from Shopify or any feed, renders every product through Figma templates and keeps feeds for Meta, Google… - [CMSE — a clinical assessment platform](https://wnotglobal.com/cases/cmses.md): Dr. Eric Y. Reznik — A multi-clinic platform for the Complete Mental Status Evaluation: clinicians run the 84-point exam in a guided wizard with built-in test aids, get automatic scoring and an AI-written clinical… - [Maestra.io — from Laravel to Sanity and Next.js](https://wnotglobal.com/cases/maestra.md): Maestra — We moved the Maestra marketing site off a Laravel monolith onto Sanity CMS and Next.js: a block-based page builder with live preview, a filterable library of success stories and interactive tools… ## Company - [About WhyNotGlobal](https://wnotglobal.com/about.md): who we are and what we believe in - Website: https://wnotglobal.com/ - Contact: lana@wnotglobal.com - Address: 29 Pleasant St, Marblehead, MA 01945 ## Optional - [Everything in one file](https://wnotglobal.com/llms-full.txt): all case studies, services and about as Markdown - [All case studies](https://wnotglobal.com/cases) - [Sitemap](https://wnotglobal.com/sitemap.xml) - [Privacy policy](https://wnotglobal.com/privacy)