The Challenge
E-commerce brands advertise across Facebook, Instagram, Google Shopping, marketplaces, and email platforms, and each channel requires a product feed with branded visuals. A store with 500 products needs thousands of images in different formats. Every time a product changes, whether it is a new price, updated image, or seasonal promotion, all assets must be regenerated. Most brands either rely on design teams to create these assets manually, which takes weeks and quickly becomes outdated, or use raw product images that look generic and reduce conversion rates. There was no solution that could pull live product data, apply branded templates, and automatically generate and distribute product feeds across all advertising and sales channels.
Our Solution
We built EazyF, a platform that connects to Shopify and other e-commerce systems, automatically pulling product data such as images, titles, prices, and variants. The platform applies Figma-designed branded templates and generates complete product feeds ready for Facebook Ads, Instagram Shopping, Google Merchant Center, email platforms, and marketplaces. All feeds update automatically: when product data changes in the store, feeds are regenerated on schedule. Brands design templates once in Figma, map their product data, and get a fully automated pipeline of branded visuals across every channel.
What We Built
Connects to Shopify and other e-commerce platforms. Automatically pulls product images, titles, prices, variants, and inventory. Detects new products and updates without manual work.
Generates ready-to-use product catalogs for Facebook Ads and Instagram Shopping with correct dimensions, metadata, and formatting. Feed URLs can be connected directly to Business Manager for immediate use.
Outputs feeds formatted for Google Merchant Center, Pinterest, Amazon, and other marketplaces. Each channel receives the correct specifications from the same product data source.
Produces image sets for Klaviyo, Mailchimp, and other email platforms. Includes product recommendation blocks, abandoned cart visuals, and promotional banners generated from live store data.
Designers create templates in Figma using their existing workflow. Templates sync automatically. Each brand can maintain multiple layouts for different channels and campaigns. No coding required.
Products change in the store, including new items, price updates, and image changes, and feeds regenerate on schedule. Supports hourly, daily, or weekly updates to keep all channels current.
Automatically detects and centers the main product. Supports background removal, dynamic text placement, and consistent typography. Ensures every product image meets a professional standard.
Generates thousands of branded images in parallel. A 500-product catalog can produce complete multi-channel feeds within minutes. Designed to handle large-scale catalogs efficiently.
Applies different templates based on product type and conditions. For example, furniture, apparel, and sale items each receive tailored layouts. Campaign rules are applied automatically.
Drag-and-drop interface for adjusting product placement within templates. Supports resizing, positioning, and formatting with real-time preview. Enables non-designers to edit layouts easily.
Each brand operates in an isolated workspace with its own templates, feeds, schedules, and team access. Agencies can manage multiple clients within a single platform.
Centralized dashboard for managing brands, template synchronization, cache status, and rendering queues. Provides visibility into feed generation, scheduling, and system performance.