Nectar Loyalty
NetCost Market — Loyalty app for grocery retail — iOS, Android & PWA
The Challenge
NetCost Market is a multi-location grocery chain that needed a modern loyalty program to drive repeat visits and compete with larger supermarket chains. Their existing approach — paper punch cards and discount codes — provided no customer insights, no engagement between visits, and no ability to personalize promotions. They needed a mobile-first solution that customers would actually use, with a reward system designed to increase retention and analytics to better understand customer behavior.
Our Solution
We built Nectar — a full loyalty platform available as a native iOS app, Android app, and PWA. Customers receive a digital loyalty card, tiered rewards, weekly challenges, and a referral program — all synced in real-time with Maestra's loyalty engine. Store staff can send targeted push notifications and track user engagement through admin tools. The platform transformed a paper-based discount system into a data-driven customer retention engine.
What We Built
Native apps for the App Store and Google Play, plus a Progressive Web App that works in any browser. Customers can choose their preferred platform, with all data synced to a single account and points balance.
Scannable barcode displayed on the phone, compatible with any checkout terminal. Points balance, tier status, and member details are visible at a glance. Works offline, so no internet connection is required at checkout.
Four loyalty tiers with increasing benefits. Higher tiers unlock improved earning rates and exclusive rewards. Visual progress tracking encourages customers to reach the next level.
Rotating tasks designed to keep customers engaged between shopping trips. Completing challenges rewards bonus points and encourages regular app usage and store visits.
Customers share a unique referral code with friends. Both users earn points when a new customer signs up. Includes built-in sharing to messaging apps and social media, with tracking of invites and rewards.
Points can be redeemed for discount vouchers, partner products, and charity donations. A visual catalog with one-tap redemption provides clear goals for customers.
Targeted promotions, double-points events, and personalized offers delivered directly to users. Admin tools allow sending to specific segments or broadcasting to all users.
Interactive map displaying all store locations, working hours, phone numbers, and directions. Automatically detects and suggests the nearest store based on user location.
Customers earn points across partner businesses such as pharmacies, restaurants, and cafés. Expands the loyalty program beyond grocery purchases.
Points update instantly after each purchase. Balance, tier progress, and activity history remain up to date, allowing customers to see rewards immediately after checkout.