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EazyF×WhyNotGlobal

EazyF — branded product feeds on autopilot

Our own SaaS product: it pulls products from Shopify and other stores, renders branded images from Figma templates and keeps feeds for ads, marketplaces and email up to date automatically.

Client
EazyF
Year
2025
Type
Own product
Timeline
2023–25
Stack
Fastify, React, Sharp, Canvas, Redis, Bull, Figma API
01Challenge

Thousands of product images, outdated the moment a price changes.

Every ad channel needs a product feed with branded visuals in its own format. A store with 500 products needs thousands of images, and every new price or photo means starting over — so brands either paid designers for weeks or posted generic shots.

02Solution

Design once in Figma, and the feeds update themselves.

EazyF connects to a store, pulls product data, applies Figma-designed templates and renders images in parallel on a worker pool. Feeds regenerate on schedule and plug straight into Facebook, Google Merchant Center, email platforms and marketplaces.

What we built

  • Store integration

    Products, prices and variants pulled from Shopify and other platforms.

  • Figma templates

    Designers work in Figma; templates sync to the platform automatically.

  • Multi-channel feeds

    Facebook, Instagram, Google, Pinterest, email and marketplaces.

  • Bulk rendering

    Thousands of images rendered in parallel in minutes.

  • Smart image processing

    Auto-centering, background removal and dynamic text.

  • Rules engine

    The right template picked by category, price or campaign.

20+

brands using the product

6+

ad and sales channels

1000s

images per feed